AICTE approved PGDM program - Admissions open for 2021-22 batch

PGDM | Media Management

Media and Entertainment is one of the fastest growing industries in the world today. An industry that was once not so organized, is now quickly moving towards being structured and organized to face the dynamics of the ever-evolving business world.

The last decade has seen the globalization of the industry and technological changes have along with multi benefits brought in challenges of managing ever-growing size and distribution of manpower.

In the earlier decades, the industry relied largely on their technical workforce to handle the entire business. This included everything from creative aspects to budgeting, production, marketing, people management etc. bringing about cost overruns, schedule slippages, communication issues, people management issues, etc.

In the past decade or so, the Media and Entertainment industry has become

  • More organized industry, following structured processes
  • Is more transparent in communication & employee friendly
  • Is focusing more so on large scale creative content creation
  • Aiming at OTT platforms like, Netflix, Amazon, Hotstar, HBO, etc.
  • A major outsource hub with work outsourced to professionally managed houses in India
  • A hub of content creation, making International media houses to set-up offices locally

With the change in overall scenario of the Media and Entertainment industry, manpower dynamics have changed considerably. Pushing the industry to scale up faster to support the demand.

Artists and technicians have become more focused on specialized skill sets, thereby making teams specialized and larger. The focus of these teams is majorly into creative aspects.

Sales and marketing, in the earlier era was an effort by business owners themselves. With Media and Entertainment industry becoming a more corporate structure and with the pace of growth, this too required specialized human resources.

Need of the Hour:

  1. Team members, who understand strategies, costing, client interaction skills, etc. along with knowledge of media and entertainment industry
  2. A specialised work force who understands the aspects of the Media and Entertainment business, such as sales, marketing, managing production, client acquisition and retention
  3. Professionals having fair understanding from the basics of management, accounting and taxation, to workforce management, production management and marketing in the media-related industries

Understanding the acute need of such specialized resources for the Media and Entertainment industry, Seamedu has launched professional management courses in the field of Media Production Management and Media Marketing Management. Seamedu’s PGDM programs caters to the Media and Entertainment industry’s need for capable managers.

These courses are split into four semesters and taught by industry professionals who help you in your journey of becoming effective and efficient managers of tomorrow and add value to any organization that you work with.

Furthermore, the course is designed with unique teaching and assessment methodologies such that it comprises of

  1. Ample guest lectures, workshops
  2. Live industry projects, on-field learning visits to production and post-production houses
  3. Internship at the end of each semester

At Seamedu, we believe in training our students in a manner where they don’t seek jobs, but jobs seek them! Assuring hands-on training and helping students implement what they’ve learnt giving them the much-needed industry experience!

If you are looking for a management school or college that is unique in India, rest assured, you are at the right place.

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PGDM | Media Marketing Management

Modern media houses, production companies, news studios, animation/VFX and film production studios, Game companies advertising agencies, radio stations, and digital media production enterprises have started to work on projects of different scales and sizes.And in this period, the dawn of OTT (Over-the-Top) platforms like, Netflix, Amazon, Hotstar, HBO, etc.

PGDM | Media Production Management

Streamlining and managing the entire process of a project is an indispensable part of this world since mismanagement can lead to huge losses and substandard quality of work. From planning and budgeting to scheduling, filming, and creating reports, no step of the production process can be carried out effectively without excellent production management.


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