AICTE approved PGDM program - Admissions open for 2021-22 batch

PGDM | Media Marketing Management

Modern media houses, production companies, news studios, animation/VFX and film production studios, Game companies advertising agencies, radio stations, and digital media production enterprises have started to work on projects of different scales and sizes.

And in this period, the dawn of OTT (Over-the-Top) platforms like, Netflix, Amazon, Hotstar, HBO, etc. has increased content requirement, pushing the industry to scale up faster to support the demand of professional workforce. Team members, who understand strategies, costing, client interaction skills, etc. along with knowledge of media and entertainment industry, have become the need of the hour.

The professionals today need to understand areas like :

  • Marketing and selling of IP to channels including OTT (Over-the-Top) platforms
  • Understand and execute ways of monetizing content on various platforms
  • Developing business and selling services of production houses, monetizing airtime of channels, etc.
  • A strong knowledge of client acquisition and retention methodologies in the Media and Entertainment industry

Demand for Marketing Management Professionals in India is expected to go high. Industry reports suggests India has the 5th largest M&E market in the world. With a CAGR of 11.8%, the industry is expected to grow to US$ 100 billion by 2024. This growth will have direct impact on the demand for professionals that can excel in specific roles in the media and entertainment segment. This is exactly why we have launched a course that specializes in Media Marketing Management.

To prepare students in the managerial aspects of media marketing and impart them with the know-how of the industry in-depth!

This AICTE approved two-year-long career-centric program will help you gain a practical understanding of professional activities, analysis & knowledge of how media reflects, represents, and influences the world.

A course which is split into four semesters will be taught by industry professionals, who will help you in your journey with their unique teaching and assessment methodologies, comprises ample guest lectures, workshops, live industry projects, on-field learning visits to production and post-production houses, and more.

Moreover, the internships at the end of each semester assure hands-on training and help students implement what they’ve learnt. This also gives them the much-needed industry experience!

So, if you love the world of media and see yourself helping to build media businesses in a planned, structured, and efficient manner, this AICTE approved course is tailor-made just for you!

  • On-field learning visits to production & post production houses
  • Ample guest lectures, workshops by industry mentors
  • Mandatory internship at the end of every semester

Browse through the Media Marketing Management course curriculum and other details below.

Duration
  • 2 Years
Eligibility
  • Past Academic Record -12th/ High School / Equivalent/50% in Graduation
  • Scores obtained by candidate at CAT /MAT /XAT /ATMA /CMAT /MAH-CETexams.
Awards
(On Completion)
  • AICTE approved PGDM Certificate

Get More Information

  • Setting-up and Executing Marketing Plans for the Promotion of Production Services for the Media Industry
  • Building and Executing Monetizing Strategies of Content for Various Platforms
  • Client Acquisition, Servicing & Retention Methodologies in Media & Entertainment Industry
  • Marketing using multiple channels with strong focus on Digital Platforms
  • Reporting and Auditing of Marketing Execution vs Plan
  • Packaging and Pitching of IP to Channels Including OTT (Over-the-Top) platforms

First Year

Semester 1
  • Principles and Practices of Management
  • Basics of Marketing Management
  • Basics of Accounting and Finance
  • Business Economics
  • Introduction to Media
  • Media Studies I
  • Internship

Semester 2
  • Business Organization and Structures
  • Management Accounting
  • Finance and Budgeting
  • Corporate Communication and Strategy
  • Media Studies II
  • Media & Psychology
  • Internship

Second Year

Semester 3
  • Operations Management
  • Business taxation
  • Managerial Economics
  • Human Resource Management
  • Client acquisition and retention
  • Branding and Social Media Marketing
  • Internship
Semester 4
  • Business Ethics. Laws and Corporate Governance
  • Media Entrepreneurship
  • Economics of Game and VFX
  • Film Syndication
  • News Media Business and Strategies
  • Project Work
  • Internship
  • Brand Manager
  • PR Executive/Manager
  • Marketing Manager
  • Manager - Digital Brand Marketing
  • Studio Manager
  • Music / Film Distributor
  • Music / Film Marketing Professional
  • Show Lead - Content Marketing
  • Manager - Business Analytics & Intelligence
  • Lead - Strategy & Planning

Placement Partners

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PGDM in Media Production Management

Streamlining and managing the entire process of a project is an indispensable part of this world since mismanagement can lead to huge losses and substandard quality of work. From planning and budgeting to scheduling, filming, and creating reports, no step of the production process can be carried out effectively without excellent production management.

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