Modern media houses, production companies, news studios, animation/VFX and film production studios, Game companies advertising agencies, radio stations, and digital media production enterprises have started to work on projects of different scales and sizes.
And in this period, the dawn of OTT (Over-the-Top) platforms like, Netflix, Amazon, Hotstar, HBO, etc. has increased content requirement, pushing the industry to scale up faster to support the demand of professional workforce. Team members, who understand strategies, costing, client interaction skills, etc. along with knowledge of media and entertainment industry, have become the need of the hour.
The professionals today need to understand areas like :
Demand for Marketing Management Professionals in India is expected to go high. Industry reports suggests India has the 5th largest M&E market in the world. With a CAGR of 11.8%, the industry is expected to grow to US$ 100 billion by 2024. This growth will have direct impact on the demand for professionals that can excel in specific roles in the media and entertainment segment. This is exactly why we have launched a course that specializes in Media Marketing Management.
To prepare students in the managerial aspects of media marketing and impart them with the know-how of the industry in-depth!
This AICTE approved two-year-long career-centric program will help you gain a practical understanding of professional activities, analysis & knowledge of how media reflects, represents, and influences the world.
A course which is split into four semesters will be taught by industry professionals, who will help you in your journey with their unique teaching and assessment methodologies, comprises ample guest lectures, workshops, live industry projects, on-field learning visits to production and post-production houses, and more.
Moreover, the internships at the end of each semester assure hands-on training and help students implement what they’ve learnt. This also gives them the much-needed industry experience!
So, if you love the world of media and see yourself helping to build media businesses in a planned, structured, and efficient manner, this AICTE approved course is tailor-made just for you!
Browse through the Media Marketing Management course curriculum and other details below.
Streamlining and managing the entire process of a project is an indispensable part of this world since mismanagement can lead to huge losses and substandard quality of work. From planning and budgeting to scheduling, filming, and creating reports, no step of the production process can be carried out effectively without excellent production management.Learn More